Licensed · Madison
Licensed & Insured Optometrists in Madison, WI
Every optometrists listed here carries proper licensing and insurance in WI. Protect yourself — always verify credentials before work begins.
As of July 2026, RatingsNearMe ranks 16 optometrists in Madison, WI by the RNM Score — a 0–100 rating built from Google ratings, review volume, sentiment, and profile completeness. The top-ranked is Verona Vision Care with a 5.0-star rating from 832 Google reviews and an RNM Score of 88/100. Also in the top tier: UW Health University Station Clinic Eye Care Clinic and Anderson & Shapiro Eye Surgeons. The average rating across all listed optometrists in Madison is 4.7 stars from 321 reviews per business on average.
Eye care in Madison: comprehensive exam $100–$175 without insurance; most vision plans cover 1 exam/year with $10–$25 copay.
Rankings updated July 4, 2026 · RNM Score = ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · Not paid placement.
Local Market Snapshot
16
Businesses listed
4.7★
Avg rating
321
Avg reviews
Jul 4, 2026
Last updated
Top Rated Optometrists
Trusted by hundreds, this optometrist holds a strong 4.7-star rating.
2880 University Ave, Madison, WI 53705, USAMadison optometrist has 4.9 stars from 450 Google reviews.
1200 John Q Hammons Dr #102, Madison, WI 53717, USAOptometrists Rankings in Madison, WI
| # | Business | Rating | Reviews |
|---|---|---|---|
| #1 | Verona Vision Care320 S Main St, Verona, WI 53593, USA | 5.0★ | 832 |
| #2 | UW Health University Station Clinic Eye Care Clinic2880 University Ave, Madison, WI 53705, USA | 4.7★ | 778 |
| #3 | Anderson & Shapiro Eye Surgeons1200 John Q Hammons Dr #102, Madison, WI 53717, USA | 4.9★ | 450 |
| #4 | Madison Family Eyecare7202 Watts Rd, Madison, WI 53719, USA | 5.0★ | 41 |
| #5 | Steinhauer Family Eye Clinic2639 University Ave, Madison, WI 53705, USA | 4.6★ | 39 |
| #6 | Eyemart Express6658 Odana Rd, Madison, WI 53719, USA | 4.6★ | 442 |
| #7 | Sokol Advanced EyeCare2000 Atwood Ave, Madison, WI 53704, USA | 4.8★ | 311 |
| #8 | Madison Optical Center658 W Washington Ave, Madison, WI 53703, USA | 4.7★ | 198 |
| #9 | Isthmus Eye Care425 W Washington Ave #100, Madison, WI 53703, USA | 4.9★ | 129 |
| #10 | Stanton Optical434 Gammon Pl #2, Madison, WI 53719, USA | 4.1★ | 376 |
Ranked by verified ratings & review volume · Data from Google Business listings · Updated July 2026
All Optometrists in Madison
Exceptional 5.0-star rating from 41 reviews from Madison patients.
7202 Watts Rd, Madison, WI 53719, USA
Rated 4.6 stars from 39 reviews, this optometrist is highly recommended by locals.
2639 University Ave, Madison, WI 53705, USA
Trusted by hundreds of patients, this optometrist holds a strong 4.6-star rating.
6658 Odana Rd, Madison, WI 53719, USA
Exceptional 4.8-star rating from over 300 Google reviews in Madison.
2000 Atwood Ave, Madison, WI 53704, USA
Trusted by hundreds of patients with a strong 4.7-star average rating.
658 W Washington Ave, Madison, WI 53703, USA
Trusted by hundreds of patients with a near-perfect 4.9-star rating.
425 W Washington Ave #100, Madison, WI 53703, USA
Trusted local optometrist with a solid 4.1-star rating from hundreds of reviews.
434 Gammon Pl #2, Madison, WI 53719, USA
Consistently rated 4.8 stars from over 300 Google reviews.
101 S Main St, DeForest, WI 53532, USA
Rated 4.7 stars from nearly 300 reviews, this optometrist is highly trusted locally.
7428 Mineral Point Rd, Madison, WI 53717, USA
Trusted by hundreds of patients, this optometrist holds a stellar 4.8-star rating.
29 E Towne Way, Madison, WI 53704, USA
Trusted by hundreds of local patients, with a strong 4.7-star average rating.
2612 E Washington Ave, Madison, WI 53704, USA
Trusted by locals with a 4.7-star rating from over 180 reviews.
1532 W Broadway Ste 103, Madison, WI 53713, USA
Trusted by hundreds of patients, this optometrist holds a near-perfect 4.9-star rating.
113 W Towne Mall C59, Madison, WI 53719, USA
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Optometrists in Madison, WI — Compared
| # | Business | RNM Score | Rating | Reviews |
|---|---|---|---|---|
| 1 | Verona Vision Care | 88/100 | 5.0 ★ | 832 |
| 2 | UW Health University Station Clinic Eye Care Clinic | 83/100 | 4.7 ★ | 778 |
| 3 | Anderson & Shapiro Eye Surgeons | 87/100 | 4.9 ★ | 450 |
| 4 | Madison Family Eyecare | 79/100 | 5.0 ★ | 41 |
| 5 | Steinhauer Family Eye Clinic | 72/100 | 4.6 ★ | 39 |
| 6 | Eyemart Express | 82/100 | 4.6 ★ | 442 |
| 7 | Sokol Advanced EyeCare | 85/100 | 4.8 ★ | 311 |
| 8 | Madison Optical Center | 82/100 | 4.7 ★ | 198 |
| 9 | Isthmus Eye Care | 83/100 | 4.9 ★ | 129 |
| 10 | Stanton Optical | 73/100 | 4.1 ★ | 376 |
Ranked by RatingsNearMe Score · ratings (35%), review volume (30%), sentiment (20%), completeness (10%), availability (5%) · July 2026
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Frequently Asked Questions — Optometrists in Madison
What is the difference between an optometrist and an ophthalmologist in Madison?
An optometrist (OD) performs eye exams, prescribes glasses and contacts, and diagnoses and treats common eye conditions. An ophthalmologist (MD) is a medical doctor who can perform surgery (LASIK, cataract removal, glaucoma treatment) and manages complex eye diseases. For routine vision care and glasses, an optometrist is appropriate and typically less expensive.
Does my vision insurance cover an optometrist visit in Madison?
VSP, EyeMed, Davis Vision, and Humana Vision are the major plans. Most cover one comprehensive eye exam per year with a $10–$25 copay, plus an allowance for frames ($130–$200) and lenses. Without vision insurance, a comprehensive exam in Madison typically costs $100–$175. Contact lens fittings are usually billed separately.
How much do glasses cost in Madison?
Frames typically range $50–$400+. Lenses add $50–$500+ depending on your prescription, lens material (polycarbonate, high-index), and coatings (anti-reflective, blue-light, photochromic). Many independent optometrists in Madison can match online retailer pricing if you ask. Warby Parker, Costco Optical, and Zenni (online) typically offer lower prices on frames.
How often should I get an eye exam in WI?
Adults ages 18–60 with no vision problems or risk factors: every 1–2 years. Adults 61+: annually. Children: first exam by age 1 per the American Optometric Association, again at age 3, before starting school, and then annually. Anyone with diabetes, glaucoma, high myopia, or family history of eye disease should be seen annually regardless of age.
How are the optometrists on this page ranked?
Rankings use a transparent algorithm: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Featured Partner listings have paid for enhanced visibility but must still earn their position through real customer reviews — sponsored listings are clearly labeled.
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How Rankings Work on This Page
Every optometrists on RatingsNearMe is scored transparently: star rating (35%), review volume (30%), customer sentiment (20%), profile completeness (10%), and availability (5%). Businesses labeled exclusive or premium are Featured Partners — they have paid for enhanced visibility but must still rank through real customer reviews. We cap sponsored boosts so bad businesses can never buy the top spot.
Editorial notice: Ratings are based on publicly available data from Google Business listings. Consumers should independently verify licensing, insurance, and credentials before hiring any service provider. Last updated: July 4, 2026.
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